Boosting New Customer Acquisition for a Health Supplement Brand
A health supplement brand had teamed up with a well known fitness and wellness YouTuber, someone whose channel covers workouts, healthy eating and daily training routines. As part of the collaboration, the brand offered the creator's viewers 15% off their first order. It's a strong incentive, but the risk with any sponsorship offer is that it lives and dies in one video, seen once and then forgotten.
Health and wellness is one of the busiest categories in YouTube sponsorships, and it covers a lot of ground: fitness supplements, meal delivery, sleep products, mental wellness apps, functional beverages and more. It's also become a much more considered category over time. Brands have moved past simply sponsoring any fitness channel and are now thinking carefully about how a product's positioning matches a creator's persona and their audience's lifestyle. That care pays off because of how loyal these audiences are. Creators who document their fitness journey or share nutrition advice build viewers who come back again and again for guidance, and that kind of consistency gives sponsorship messaging much more room to land than a single mention ever could.
We built a display campaign around the partnership to keep the offer visible well after the video's initial viewing window had passed, bringing it back in front of the creator's audience as they carried on browsing elsewhere. We paired strong, on brand creative with targeting built around the sponsorship's actual audience rather than broad fitness interest categories. Measured against the brand's previous paid sponsorship activity, the campaign brought in 25% more new customers.
Extending Reach for an International Banking Card
An international banking card provider partnered with a well known travel and holiday content creator to reach an audience already thinking about spending abroad. The sponsorship needed a second phase, something to carry the product beyond the video itself and keep it in front of that same audience as they kept browsing.
Fintech brands have been some of the most consistent YouTube sponsors for years now, and the reasoning holds up whatever the product. Personal finance content draws in viewers who are engaged and genuinely interested in the topic, and when those viewers trust a creator's judgement on money, that trust tends to carry over to whatever the creator recommends. Investment platforms, neobanks, budgeting apps and credit tools have all leaned into this for the same reason: it builds trust before conversion, which is something paid search and social struggle to do on their own.
We ran a display campaign to keep the collaboration visible and drive traffic back to the card's product pages. As with the supplement brand, we paired strong creative with targeting built around the sponsorship's actual viewership. The result was 35% more traffic to the landing page.
